About the Spokane American Advertising Awards

• Product or service sales promotion: packaging, printed newsletter, brochure, publication design, special event material, including public service and self-promotion
• Direct marketing: flat and 3D/Mixed
• Specialty advertising: apparel, other merchandise
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• Magazine advertising
• Newspaper advertising
• Branded content & entertainment

• Ambient Media: Guerilla marketing, Installations
• Out-of-home: Poster, outdoor board, large venue signage

• Websites
• Social Media
• Apps, games, virtual reality
• Advertising/promotion
• Blogs & digital publications
• Branded content & entertainment

• Audio/radio advertising: local, regional/national
• Television advertising: local, regional/national
• Online film, video and sound: Internet commercial, podcast, webisode(s)
• Branded content & entertainment
• Cinema advertising: movie trailer, in-theatre commercials or slides
• Sales promotion: audio/visual sales presentation
• Music videos

• Integrated advertising campaigns: B-to-B, consumer / local, regional/national
• Online/interacative campaign

• Copywriting
• Visual: logo design, infographic, illustration, still photography, art direction
• Film & video: cinematography, animation, computer generated imagery (CGI), video editing
• Sound: Music with/without lyrics, voiceover talent, sound design
• Digital creative technology: interface & navigation, augmented reality, user experience, data driven media, innovative use of interactive/technology, copywriting, creative elements

Corporate Social Responsibility (CSR) advertising has a goal for raising the public’s awareness of social, ethical and/or environmental issues which includes branding that leads to a positively enhanced corporate image. 

All Corporate Social Responsibility advertising must be entered in these categories and does not qualify in any other. Individual elements of Corporate Social Responsibility advertising may be entered into the Elements of Advertising categories for judging but note there is no specific Corporate Social Responsibility category

Public Service advertising has as its goal the improvement of the public’s health, education and/or welfare. This work may be paid or pro bono. 

All Public Service advertising must be entered in these categories and does not qualify in any other. Individual elements may be entered into the Elements of Advertising categories. Please Note: Pro bono work and elements are not eligible for Best of Show.

All advertising and special event materials created to promote advertising agencies, media outlets, production companies, advertising suppliers, freelancers, and advertising clubs must be entered in these categories. Entries submitted in advertising industry self-promotion are not eligible in other categories. However, individual components are eligible for entry in the elements of advertising categories. 

Please note: Advertising/Media Industry Self-Promotion work is NOT eligible for Best of Show consideration.

Student Award categories follow the same sections as found above, but are created by those producing student work in 2025. For more information, please refer to the national guidelines and criteria.